If you want to create buzz, have an earthquake.
I awoke this morning as I always do around 5:15 am and began my normal routine. I rose in the dark, stumbled to find the coffee maker button and turned on the news. Then I went to retrieve my sleepy dog to take her outside. As I stood half awake in my kitchen waiting for my brew and for Maggie to do her biz, I could have sworn I heard a freight train. No trains in my neighborhood. Thunder? Nope, beautiful forecast for today. Then, my floor shook and the bottle of red wine on my white counter top began to move sideways. What the heck?
I grabbed Maggie and went in to look at the TV. The newscasters were having a heyday. An earthquake! In Indianapolis! We're on a fault line, but I didn't know it was that faulty.
Within minutes the local news stations had hundreds of calls and thousands of emails. Everyone was buzzing. Immediate interviews from across the Midwest. That's all they could talk about for the rest of the morning. When I arrived at my favorite coffee house around 6:30 am for some much needed caffeine, it's all I heard. People were buzzing about the earthquake. When I went to lunch, everyone in line was talking about "where they were when the earthquake hit" -- and what they were doing during the recent aftershock (which felt stronger to me than the initial quake).
Wow. "Word-of-mouth- buzz" is incredibly powerful. And it travels so quickly today thanks to the Internet and satellite technology. This never ceases to amaze me. As a marketing professional, I need to figure out how to bottle up this concept and sell it.
I'm getting used to being clueless. It seems to be my MO these days. The original earthquake happened at 5:30ish this morning. For once, I was asleep. Neither my husband nor I felt or heard it. Only when I turned on the news did I learn about it.
Later, I left for an appointment. I walked in the house to both phones ringing. Did you feel it? I thought my callers were referring to the earthquake this morning but apparently we're going through aftershocks. I was in my car -- I didn't feel that one either.
If a tree falls in the forest but there's no one there to hear it, does it make a sound?
Now I'm looking to my dog to give me a clue of impending weather or another aftershock. Turns out she's as clueless as I am.